I'm Sam

As the Global Digital Marketing Manager, I am a key part of the Global Marketing Communications Team in our HQ. Although I am still very hands on with most of the digital comms and advertising material we produce, this role is equally about defining and driving the digital marketing strategy for the business globally.

Setting global digital marketing strategy across paid, owned & earned media.

Training, coordinating, and supporting digital marketers across the globe.

Ensuring that digital communications are aligned with commercial objectives.

Using data to continually optimize messaging and strategy across all channels.

Heavy involvement with CMS, marketing automation and CRM systems.

As Digital Marketing Manager, I was solely responsible for developing and delivering the digital marketing strategy for Wellspect in the UK.

Developed digital content including blogs, e-books and other guides to fuel our inbound marketing strategy, driving traffic to the site and converting readers to leads.

Content managed of two websites: Wellspect.co.uk and Selecthomedelivery.co.uk each of which operates on a separate CMS system. Eventually overseeing a complete redesign of the latter site.

Managed Wellspect UK's social accounts including LinkedIn, Facebook, Twitter and YouTube. This entailed post creation, scheduling and community management.

Developed and delivered of social media advertising campaigns, setting a record high for both site traffic and conversions for the UK site.

Wrote and designed marketing emails for both outbound email campaigns and automated lead nurturing.

Managed of third-party digital advertising partners, delivering a combination of sponsored content, email marketing and display advertising.

Produced a monthly digital marketing and communications report, combining all website, social and other digital activity to spot trends and make recommendations for the wider business. Also produced mini reports for campaigns or product launches.

In addition to my digital marketing responsibilities, I continued to manage the Select Home Delivery Brand.

As Select Brand Manager I was responsible for promoting our home delivery brand to both healthcare professionals and product users. Equally the retention of existing customers was an essential driver in this role.

While the global Wellspect brand had undergone a major rebrand prior to the time I joined the business, Select as a UK specific brand had not been included in the process. I was tasked with brining Select in line with the new branding.

Drafting, editing and designing a quarterly magazine for customers which aimed to foster a sense of community around the service in order to improve retention rates.

Ensuring that Select had a voice on our digital platforms by drafting social media and blog posts. As a result, I began to take over management of the UK sites and social platforms.

Designing other marketing collateral and sales tools used to promote Select.

In addition to these tasks I became the de facto copywriter and designer for most locally produced marketing collateral.

Managed a roster of clients from several sectors including health and beauty, professional services, and sport. Delivering their brief on time and on budget.

Collaborating with a team of in-house copywriters, designers, web developers, in addition to external suppliers such as printers, photographers, videographers and freelancers.

Content managing several client sites and producing monthly analytics reports to highlight trends and recommend actions.

Focus on inbound, digital and content marketing – driving site traffic, creating and nurturing leads using well written, well designed content and marketing automation.

As Vanguard’s only Communications professional, I replaced an external PR team.

Produced a range of written content to promote Vanguard on and offline, including blogs, editorial, advertorial, case studies and social media content.

Content managing the Vanguard website and social media channels.

Coordinated and supported events and conferences.